Consumer behavior is the study of how individuals make decisions about the purchase, use, and disposal of goods and services. Understanding consumer behavior is essential for businesses to effectively market their products and services. Consumers are influenced by various factors such as cultural, social, personal, and psychological factors. One key aspect of consumer behavior is the decision-making process, which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Marketers can use this knowledge to develop targeted marketing strategies that appeal to consumers’ needs and preferences. In addition, consumer behavior is constantly evolving due to changes in technology, economic conditions, and social norms. By staying up-to-date on consumer trends and behavior, businesses can stay ahead of the competition and better meet the needs of their customers.